STAGE 2: COMPETITIVE BENCHMARKING
● I then researched other airlines websites and highlighted parts that were great for the customer and parts that weren't so great, I then outlined my reasoning and how this could be improved moving forwards.
STAGE 3: USER GOALS
● I then put all my thoughts, observations and findings onto post it notes and sorted them into a structured, finalised Affinity diagram to represent my analysis of all the research conducted so far.
● The headers can be found across the top of each column:
Baggage, Seats, Calendar, Landing page/Flights Search Page, Results page, Upsells, Summary on the Side of Page, Noise Reduction and Overall UX Improvements.
● I then created a Customer Journey Map to show typical users movements and feelings through the flight booking process:
● From all this research and data I then created an application flow of how a user moves through the booking process:
STAGE 4: PROTOTYPING & WIREFRAMING
● Next I created the low fidelity sketches of how FlyUX was to be designed and interact for the customer.
● From here I next created a prototype for FlyUX, this allows for the user flow to be tested and optimised with real users:
Click here to use the prototype
● The intended flow for this prototype is: Manchester to Los Angeles - Round trip.Departing: 22nd April 2020Returning: 30th April 20201 Passenger The flights are sorted by price and for this prototype, you can select the £349 outbound Bronze flight and the £310 return Bronze flight.The food for the flight in this prototype allows you to select the Carrot and pumpkin soup with croutons outbound and the Prawn curry with jasmine rice on the return flight. 🥘
STAGE 5: HI-FI DESIGN