● Curology are leaders in personalised Dermatology and skincare. I wanted to create a brand identity concept for Curology that stood out from the crowd and was memorable.
I chose Languid Lavender purple to deliver a flat yet vibrant punch of colour. Paired with rounded shapes and filled white illustration to balance the saturation of the branding.
● Sleek and modern it harnesses contrast to guide the users attention through key information, whilst balancing playful, passive and aggressive combinations of colour and contrast. A balance of bold, fresh and contemporary.